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What doesn't add up is that you and your circle are not typical users. Try talking to advertisers doing direct response on Facebook — they keep a very close eye
by exolymph 9y ago
What doesn't add up is that you and your circle are not typical users. Try talking to advertisers doing direct response on Facebook — they keep a very close eye on ROI. Brand advertising is less trackable, but advertising does and has always worked. If it didn't, businesses that didn't spend on advertising would outcompete those that do.
- osrec 9y agoThen why are companies like P&G cutting digital ad spend significantly? And why is this actually having a positive impact on their bottom line?
- elorant 9y agoBecause advertising for big companies is all about brand awareness and has little to do with sales per se. You can't follow a P&G add and end-up in a page where you can buy the damn product, 9 out of 10 times you'll end-up in an info page. It's the little guys that get the most out of digital advertising, especially e-commerce sites where they can link ads to products.
- osrec 9y agoI would have agreed with you 5 years ago, but currently, I don't see the same in my business, nor in the businesses of my close friends or relatives. It could of course just be that we're in a niche where ads don't work too well!
- krrrh 9y agoI think that the pie of attention is still increasing which offsets the crisis, but the percentage of people running adblockers is rapidly approaching “typical user” in many countries. See the most recent PageFair report, percentage of users running adblockers increased 30% YoY: https://pagefair.com/blog/2017/adblockreport/ https://pagefair.com/blog/2017/adblockreport/