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> RXBar... focused on sales first and “branding” second. > The distinctive, no BS packaging The author is very confused about what 'branding' means. EDIT: I'
by whytaka 9y ago
> RXBar... focused on sales first and “branding” second.
> The distinctive, no BS packaging
The author is very confused about what 'branding' means.
EDIT: I'm an idiot.
- replicatorblog 9y agoAuthor here, not sure how this comes off as confused? In the linked article, the founder of RXBar talks about how the brand positioning emerged from the sales process. By going account to account they refined the company's core story—the focus on ingredients—which came to dominate the visual touchpoints.
- whytaka 9y agoI'd completely misread it and came to a snap judgment. My apologies.