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I don't know the nuanced answer but overall Google seems less irritating, and less fake (because G+ failed)?

• rootusrootus 9y ago
  And they don't have Zuckerberg. Seriously, though, I think some of it is that Google is a little more transparent. They ingest tremendous amounts of data about you, but for the most part it's while you do things you would otherwise do. Facebook is a destination, an environment unto itself, and it's impossible to ignore that it's addictive and sucking you in over and over. So you use it, but hate it all the same because it has too much power. I've looked at the data Google collects on me, and it's probably more frightening than what FB has managed to gather. Google has all my search queries to look at, every place I've driven, etc. All without me really noticing.