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I know someone who has a company with over a billion unique visitors a year and they only bring in tens of millions a year in revenue. I have a site with over

I know someone who has a company with over a billion unique visitors a year and they only bring in tens of millions a year in revenue. I have a site with over a million uniques a year and we did almost thousands a year in revenue. We are far from experts on selling ads but still it’s a tough way to monetize something small.

elorant 9y ago
Your examples aren't contradictory. A site with a bn uniques can have let's say 10bn impressions. With a CTR of 1%, assuming by the the high number of users that it's news related and so doesn't get that many clicks, and a CPC of $0,15 it could bring a low 8 figure income. It all depends on the kind of content. Target women and you get higher CTRs. As for the guy with the billion uniques, well he should start contacting advertisers himself. With that kind of traffic it's a crime not to.