It should be re-named Customer Plan! Imagine yourself in a room full of potential customers. Describe the product to them and why they may need it making sure

It should be re-named Customer Plan! Imagine yourself in a room full of potential customers. Describe the product to them and why they may need it making sure to anticipate their questions before they are asked , etc. That is the first part. The second part is imagine the same room full of investors. Now expand the first part by describing how the business model to bring it into the world works. Do not think of it was along plan made by some 500 fortune company. Think of it as a conversation about how your business works and will work. The hardest part will be the model if there are very few competitors or no competitors. Its not a daunting challenge but a chance for you to take control and write the story.