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Is there actually any evidence that CA are actually good at data analysis? Everything I read makes it seem like they were one of the many "big data consultancie
by paulgb 9y ago
Is there actually any evidence that CA are actually good at data analysis? Everything I read makes it seem like they were one of the many "big data consultancies" of the era that were basically snake oil.
(Which is not to say what they did was not wrong, just that I doubt it was effective)
- mjw1007 9y agoKogan was pretty open in his BBC radio interview that his research on personality types and political views (which was the nominal purpose of gathering his data) shows only very weak effects. I could easily believe that CA's data set provided valuable information not available otherwise about people's political views (if it recorded what people had read and 'liked'), but I'm very sceptical that there was any particularly clever analysis going on.
- doubt_me 9y agohttps://youtu.be/bB2BJjMNXpA https://youtu.be/bB2BJjMNXpA