4 ms·
A relative traveled to African villages. Currently, farmers shame neighbors who do not have neat & clean fields after harvest. His organization tries to turn th
by sharpercoder 9y ago
A relative traveled to African villages. Currently, farmers shame neighbors who do not have neat & clean fields after harvest. His organization tries to turn that around; yields are better when harvest waste "fertilizes" the field. They are now "shaming" the farmers that cleanup their fields to raise the yield of the field.
> Mushfiq Mobarak, an economist at Yale University who has researched sanitation decisions, suggests that better-off people may be more likely to copy poor people than the other way round. If a wealthy person has something, you do not necessarily feel ashamed not to have it.
So the key is in shaming all but the absolute poorest. Interesting insight!