Clicking 'like' on tweets positive toward the brand is a common job for employees in social media teams. Making connections around the brand is the whole job o

Clicking 'like' on tweets positive toward the brand is a common job for employees in social media teams. Making connections around the brand is the whole job of those employees. (Not saying whether or not he should have liked this particular tweet, or whether it was an accident or whatever—just that it's common and part of the job to like a tweet.)