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Employees in social media teams should not be clicking LIKE in anything. It’s too risky to the business, and it conflates your personal preferences with corpora
by banned1 9y ago
Employees in social media teams should not be clicking LIKE in anything. It’s too risky to the business, and it conflates your personal preferences with corporate business goals.
You cannot be yourself on social media anymore. You just have to be inactive, a fake, or pretend to be like what the echo chamber asks you to be.
- gowld 9y agoHe wasn't being "himself". He was an employee of Marriott Incorporated, doing the job he is paid to: publicize Twitter users who paint Marriott Incorporated in a good light.
- sib 9y agoJust a quick note that you probably mean "conflates" (combine two or more texts, ideas, etc. into one) rather than "conflagrates" (a conflagration is 'an extensive fire that destroys a great deal of land or property.') ;)
- banned1 9y agoYou are right! THANK YOU FOR TEACHING ME something. (Fixed it) Have a great weekend!
- tempestn 9y agoClicking 'like' on tweets positive toward the brand is a common job for employees in social media teams. Making connections around the brand is the whole job of those employees. (Not saying whether or not he should have liked this particular tweet, or whether it was an accident or whatever—just that it's common and part of the job to like a tweet.)