The key is to make things that are so indispensable to your customers and/or users that they will speak up to defend you when you are attacked. In that sense,

The key is to make things that are so indispensable to your customers and/or users that they will speak up to defend you when you are attacked. In that sense, the business principle of it being better to have a few customers who really love you versus many customers who are lukewarm is similar to the political reality that a well-organized but small special interest will run all over the collective good. There is really a double benefit because part of the way incumbents defend against disrupters is to go after their weakest point. Who is going to vocally defend Craigslist's erotic services section? How many online media enterprises even have a weaker point than that? It is not a coincidence.