I think you may be onto something there. Sure, by continuing the discount they may have lost some business, but it is also possible that there would have been n

I think you may be onto something there. Sure, by continuing the discount they may have lost some business, but it is also possible that there would have been no #boycottDelta, or that it would have been another case of temporary social media posturing that is soon forgotten. However, by taking proactive action they almost guarantee that it will be picked up by the media, and will be noticed and anger NRA supporters. They may have faced backlash, but then again there hasn't been any uproar about NRA corporate discounts after other shootings, so why take the chance?