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Think of all these online brands that have built huge businesses off of Facebook and Google profiling. The Dollar Shave Clubs and Tough Mudders of the world an
by narrator 9y ago
Think of all these online brands that have built huge businesses off of Facebook and Google profiling. The Dollar Shave Clubs and Tough Mudders of the world and hundreds of others who all have built incredible companies off of micro ad targeting. Are we going to go back to the world of a few big mega brands who can do untargeted saturation marketing? That's the world you're going to get with all this privacy lunacy. We've got 6 media companies that own 90% of the market[1] we can easily get 10 consumer goods companies that own everything[2] the way things are going. All in the name of privacy!
1. https://www.morriscreative.com/6-corporations-control-90-of-the-media-in-america/ https://www.morriscreative.com/6-corporations-control-90-of-...
2. https://www.huffingtonpost.com/2012/04/27/consumer-brands-owned-ten-companies-graphic_n_1458812.html https://www.huffingtonpost.com/2012/04/27/consumer-brands-ow...