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> Delta—under public pressure—ended a discount available to members of the National Rifle Association to travel to their annual convention, a type of discount r
by mi100hael 9y ago
> Delta—under public pressure—ended a discount available to members of the National Rifle Association to travel to their annual convention, a type of discount routinely offered to many other groups. Delta announced that this step was an attempt “to refrain from entering this debate and focus on its business.” Nonetheless, Delta immediately encountered fierce political pushback from the State of Georgia, where the airline is based, as well as from the NRA and its supporters, which resulted in Delta losing a $38 million tax break.
Whenever I see these sorts of controversies blowing up, I always wonder if it wouldn't have been better for the company to just play deaf and not acknowledge the controversy to begin with.
- zrobotics 9y agoI think you may be onto something there. Sure, by continuing the discount they may have lost some business, but it is also possible that there would have been no #boycottDelta, or that it would have been another case of temporary social media posturing that is soon forgotten. However, by taking proactive action they almost guarantee that it will be picked up by the media, and will be noticed and anger NRA supporters. They may have faced backlash, but then again there hasn't been any uproar about NRA corporate discounts after other shootings, so why take the chance?