But why wouldn't small business owner who has other things to work on not choose the easiet route? If you travel abroad, you'll notice that Google Maps/Faceboo

But why wouldn't small business owner who has other things to work on not choose the easiet route? If you travel abroad, you'll notice that Google Maps/Facebook/Foursquare are all the internet presence a lot of cafes and restaurants have. And I wouldn't be surprised if the Google Maps info was created by a patron and not the owner themself.