My issue is that a huge percentage of that effort ultimately promotes Facebook. Who is winning when the restaurant I’m sitting in has a “Zagat Rated” sticker i

My issue is that a huge percentage of that effort ultimately promotes Facebook. Who is winning when the restaurant I’m sitting in has a “Zagat Rated” sticker in their window? Who is winning when a hotel in Phuket has a “TripAdvisor recommended” sign outside in the sidewalk? I feel like any attempt I’ve made to use Facebook to promote my endeavors ultimately just benefited Facebook.