5 ms·
The question is, why does Facebook wants to know each bit of our lives and fetch details which might be harmless for us. For instance, Facebook might want to kn
by pknerd 9y ago
The question is, why does Facebook wants to know each bit of our lives and fetch details which might be harmless for us. For instance, Facebook might want to know how do I talk or walk or turn around and build a persona of mine? Ads, well that's obvious but ONLY Ads? I don't think so.
- vivekd 9y agoI don't know why people are down-voting you, you make an excellent point - what benefit could having phone and text meta-data possibly have for generating targeted advertising?
- Tarq0n 9y agoDo you think that the social graph is itself valuable information? Data like this allows Facebook to assign weights to the edges of this graph.
- John_Cena 9y agoResale. Suits at my company did not like our innovation idea until we let them know how the fiscal windfall we stand to make just by selling data.
- crispyporkbites 9y agoI agree, targeted ads are valuable but when you’re getting this granular the computation, network and storage costs start to exceed the marketing benefits. It’s unlikely to increase conversion by much, and almost all companies and brands that could take advantage of this at scale are going to really struggle to actually implement a campaign that does this (because it’s hard to figure out and test what to target). They are more likely collecting this data to use it to convince CMOs to continue plowing money into Facebook ads, even though they’ll never actually use it. The power that comes with being able to control the population through government relationships is a long term strategy to avoid any government sanctions, nationalisation, taxation etc.