> It goes back to the year 2000 when Amazon and Toys R Us signed a 10 year agreement that would make Toys R Us the exlusive vendor of toys on Amazon If you go

> It goes back to the year 2000 when Amazon and Toys R Us signed a 10 year agreement that would make Toys R Us the exlusive vendor of toys on Amazon If you go back a bit further, TRU had tried and failed a couple of years to do their own ecommerce. IIRC, both attempts were built on coldfusion, and both failed pretty hard. Not that it was necessarily solely CF's fault, but there were problems (probably a combination of technical and political) that prevented TRU from doing their own ecommerce. A deal with Amazon to handle your ecommerce was probably about the dumbest "short term thinking" move a company that size could make. I say it with the experience of having worked in ecommerce in 1998/99/2000 and saw behind the scenes of some pretty large operations. It wasn't pretty, but TRU could certainly have made things work on their own or outsourcing to a company like where I was working then, and it would have worked, without resorting to Amazon.