So I think it all really depends on what you're looking to build. From a feature perspective, AWS is much more mature than GCE or Azure but all of those feature

So I think it all really depends on what you're looking to build. From a feature perspective, AWS is much more mature than GCE or Azure but all of those feature come at a price. As an example, the AWS Lambda ecosystem is much more mature than Google Cloud Functions with a wider language support, Lambda on Edge, API Gateway, etc... With that being said, my go-to cloud is Google. They support all of the "big" features I need and is priced more fairly - especially for growing businesses. What I really like is how their reservation system works, instead of reserving entire instances, you can reserve cores/ram for a period of 1-3 years. Many business workloads its impossible to project compute needs 1-3 years out, with Google you don't have to because you can apply the cores/ram you reserve in any configuration you want (including GKE which is really nice).