Isn't the fear that if we don't have net neutrality, it will be harder for upstart sites (like videosofthingsthatgoboom.com) to compete with incumbents like YT?

Isn't the fear that if we don't have net neutrality, it will be harder for upstart sites (like videosofthingsthatgoboom.com) to compete with incumbents like YT? Net neutrality is largely about protecting the ability for small players to disrupt the big sites, who might be making bad decisions...