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Your (or my) definition of "shouldn't matter" is not at issue. The two primary above-board email distribution services (MailChimp and Campaign Monitor) will boo
by peteforde 16y ago
Your (or my) definition of "shouldn't matter" is not at issue. The two primary above-board email distribution services (MailChimp and Campaign Monitor) will boot you to the curb if you go beyond 1% unsubscribes. I'm stating fact, not opinion.
Therefore, the issue is that if you serve them anything more than a few months after you get their email address, they are much more likely to unsubscribe. And on those services, unsubscribes count against your standing.
- ryanwaggoner 16y agoThe two primary above-board email distribution services (MailChimp and Campaign Monitor) will boot you to the curb if you go beyond 1% unsubscribes. I'm stating fact, not opinion. I call bullshit. A 1% unsub rate at MailChimp triggers a warning but not even a manual review, let alone "kicking you to the curb". You can see them talk about it more in the comments on this post: http://www.mailchimp.com/blog/how-to-reactivate-inactive-subscribers/ http://www.mailchimp.com/blog/how-to-reactivate-inactive-sub...
- peteforde 16y agoThanks for the insanely information-dense link, Ryan. I assure you that no bullshit was intended; the stuff in the comments directly contradicts both the account suspension emails received and the contents of the MailChimp FAQ. A big part of the reason I posted this was to get more background information, and today you were that special someone.
- ryanwaggoner 16y agoCan you post something a little more specific to your point, like the contents of the emails in question or the FAQ page where it backs up your point? And thanks, I feel special.
- peteforde 16y agoI actually don't have the emails I question, because the article is not about me or a client. They are, from what I've been told, a fairly scary sounding "one strike" template, nothing special. The FAQ pages in question are linked prominently in the article. They have an entire section on this topic.
- ryanwaggoner 16y agoWait, you've never seen these emails? And I checked the FAQ and didn't see anything about a 1% unsub rate resulting in account suspension or anything. Maybe I missed it? Care to point it out?
- peteforde 16y agoThe people in the article are not clients of mine. They are clients of my girlfriend — why is this a factor? I don't have access to their emails. As for the 1% details... you missed them: http://www.mailchimp.com/kb/article/about-warnings/ http://www.mailchimp.com/kb/article/about-warnings/ They are all over the MailChimp FAQs. You seem kind of hostile towards me, and I'm honestly not sure why.