I often think that people conflate bad product with bad luck. Specifically wrt tech startups/companies, there are way too many copycats that churn out half bake

I often think that people conflate bad product with bad luck. Specifically wrt tech startups/companies, there are way too many copycats that churn out half baked and substandard products that are yet another version of an already established and popular product. Further, there won't be many important things that set them apart from the products they intend to siphon off the customers from. These are destined to fail. If anything, some copy cats are indeed lucky and take off, leaving most wondering how exactly did they succeed. Of course, these lucky ones later cobble together stuff that makes then a bit different from the competition, possibly eventually acquiring big competitors. The only thing I agree with is that weak promotion and marketing can harm the success of a good product. That said, it is my firm belief that quality always wins. A really good product will become a sleeper hit sooner or later if it has gathered enough mass.