It might be better to look at as a way to form a better connection with the client as its always easier if the client understands what you are doing.. Its not

It might be better to look at as a way to form a better connection with the client as its always easier if the client understands what you are doing.. Its not putting them in the driver's seat without knowledge as you are structuring the design choices to help them in that learning process.. Think of this way, remember the current FedEx logo? You know the one with that nice typography with the arrow embedded in the typography.. If you show someone the other design choices leading up to that choice ..most get by visual inspection..they get that the choice in Font design allowed the visual design to indicate a branding message without stating anything.. As the customer is educated in the process by giving them some structured choices you are in fact training them to trust your expertise and judgement which is a big win for both of you in that eventually the customer is no longer micro-managing the project..