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Working as a consultant on digitization with some of the largest German companies, the main problem is their success in one field. Everyone wants to innovate,
by _Codemonkeyism 9y ago
Working as a consultant on digitization with some of the largest German companies, the main problem is their success in one field.
Everyone wants to innovate, I've got orders directly from the board on these topics, everyone in top and middle management is on board, wants to innovate, there is a lot of tailwind, but in the field they are squashed by the success of their main products and by time constraints maintaining their cash cows.
Many expect ROI much too early. I tell them look at startups, VCs and exits, these are the time frames to expect success (up to 10 years). But if a new project doesn't make enough money in 2 years it is often killed or seen as a career killer being on board.
- oger 9y agoI can absolutely agree having seen this happening much too often. It’s like someone took the bad stories from Clayton Christensen‘s „Innovators Dilemma“ and implemented them down to the word. Protecting revenue pools and managing innovation by line managers are stereotypical examples here. However while not being brilliant at true innovation many larger corporates are doung a decent job in managing strategies to protect their business longer than you would expect. This may not be as fancy as the startup world but nevertheless pays their bills.
- m00dy 9y agoCan you share with me your contact information ? thanks