I don't have hard figures but I remember Ford UK saying that the little Fiesta cost 90% as much to build as the big Mondeo ( Fusion in the USA ) but with much l

I don't have hard figures but I remember Ford UK saying that the little Fiesta cost 90% as much to build as the big Mondeo ( Fusion in the USA ) but with much less pricing potential. They are basically loss-leaders for the brand.