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> I expect that there are tremendous forces inside a company that push back on the sort of radical change that electric cars represent. In a publicly traded au
by csours 9y ago
> I expect that there are tremendous forces inside a company that push back on the sort of radical change that electric cars represent.
In a publicly traded automaker you must present a business case for a vehicle before you are allowed to design and build it. The business case has to show some kind of profit one way or another, otherwise the board or executive committee reporting to the board will not approve it.
It would be fascinating to see the business case for the Bolt EV, as it really looks like it's not making money from direct sales (speaking only from my understanding of public materials, I have no special knowledge of this).
Disclaimer: I work for GM, but not on any of this.