I have family members who think that fb is the operating system of their ipads, and that google search is the same thing as a URL on a browser. And when you sa

I have family members who think that fb is the operating system of their ipads, and that google search is the same thing as a URL on a browser. And when you say targeted ads is a problem, they think of focus groups and demographics a la Mad Men, not natural language processing on everything you've ever posted, analysis of every app you've ever used either on your phone or in fb app marketplace, tracking URLs across the web to track non logged in fb users and non users, and social login providing even deeper analysis of your content habits through partnerships with various media companies.