I wouldn't put together "minimalism" and "simplicity" as there is a fundamental difference between the two. When something is minimal it's not very useful. It'

I wouldn't put together "minimalism" and "simplicity" as there is a fundamental difference between the two. When something is minimal it's not very useful. It's basically saying "I don't want to look too complex". On the other hand when something is simple it's because there's and underlying understanding of complexity. You can read what Tim Brown, CEO of IDEO, thinks about this (http://designthinking.ideo.com/?p=404 http://designthinking.ideo.com/?p=404). The work of a designer should be therefore to understand complexity and make it simple.In order to make it simple, the designer should ultimately be the one who decides what to add and what to leave out. I really suggest this video by Joel Spolsky during BoS 2009 http://joelonsoftware.com/items/2010/08/19.html http://joelonsoftware.com/items/2010/08/19.html