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Thanks, I really like your article. I have some follow up questions: - When you're blogging, do you have a method to figure out what to write about? Are there

by lgregg 9y ago

Thanks, I really like your article. I have some follow up questions: - When you're blogging, do you have a method to figure out what to write about? Are there "types" of posts that are more successful for you than others? - You said that most of your work comes from referrals now. What do you think about people trying to get in the game and start making free tools for a specific industry like (i.e. construction) to generate leads? I know some startups use this as a marketing tactic, like HubSpot's website grader. Then just freely promoting that tool in a group of LinkedIn construction executives.

gk1 9y ago
I pay attention to the questions my clients ask and the pain they're feeling, then write about that because I assume other potential clients have the same pain. Occasionally I write about something just because it's been on my mind. I specifically the strong urge to write for other people like myself (that is, other marketers), because they're never going to become my clients. I like the idea of having a tool that acts as a lead generator, so long as it doesn't take too much time to make, because there's no guarantee it will work.