I mean that Uber, being a very shady company, has a large incentive to 'sterilize' the language. The person becomes an 'object', the person driving the car beco

I mean that Uber, being a very shady company, has a large incentive to 'sterilize' the language. The person becomes an 'object', the person driving the car becomes a 'rouge employee', the cruddy software and cost cutting becomes an 'undiscovered malfunction', the burden of safety on the AV manufacturer becomes a 'shared breakdown'. Responsibility and humanity start to get stripped away via the word choices used.