I think people are fully aware, but they're claiming that sites do not have unique content or provide other value that would be enough to justify display of the

I think people are fully aware, but they're claiming that sites do not have unique content or provide other value that would be enough to justify display of the ads, or they think that all sites should always find non-ad based revenue streams yet provide open access. Personally, I make a judgement call. On the Atlantic I got the ad block message recently and decided to switch it off as I find the content unique and well-written. They're not a news-aggregator or a spammer, their ads aren't that intrusive... I think it's a fair-call.