Indeed, that would be hilarious. What we are working on is a semi-decentralized product, with a core part (that of challenges) being on blockchain and two toke

Indeed, that would be hilarious. What we are working on is a semi-decentralized product, with a core part (that of challenges) being on blockchain and two tokens governing the ecosystem (details about the mechanics are in the whitepaper and on the ico site) Users can create, curate and participate in challenges. And they are incentivized to do so through gamification. For all that, they can earn tokens and keep the fun running.