I hope the following perspective helps with your question. Think of newspapers as a mix of Journalism and blog-type "Content" and this writer as a Content write

I hope the following perspective helps with your question. Think of newspapers as a mix of Journalism and blog-type "Content" and this writer as a Content writer. Content ideas are pitched by a writer to the editor, or assigned by the editor to a writer. After it's written, a third person (SEO expert) adds the headline. This article looks like Content filling out an idea rather than Journalism uncovering a story.