3 ms·
Key point to remember: A user in the developed world is MUCH more valuable to FB, so even if only westerners quit, each westerner is worth up to 35x what someon
by te_chris 9y ago
Key point to remember: A user in the developed world is MUCH more valuable to FB, so even if only westerners quit, each westerner is worth up to 35x what someone from the developed world is worth, in terms of ad income.
They may have '2 billion' users, but they're super vulnerable to an exodus of even 5% of them in terms of income, if they're from the right regions.
(This is based on my hazy recollection of stats which had a US FB user worth $35USD to FB in income, where someone from the developed world drew in <$1USD)