Initiatives like this is what really makes the big tech giants change. Google and Facebook sees you as the product, when you switch services it's not really the

Initiatives like this is what really makes the big tech giants change. Google and Facebook sees you as the product, when you switch services it's not really the end of the world. Keeping you on their platform is a cost. To cover this cost and profit off of you, they need advertising dollars. Those entities are the real customers and Facebook and Google must keep them on. And this relationship is one of the reasons I think Google and Facebook are overvalued because Wall Street doesn't see the parallel with other industries and how their brand has suffered from lack oversight. When H&M was found to be using child labor in Pakistan we didn't allow them to get away with excuses about "oh, we produce so much clothes, we can't just switch" they had to promptly tell us what their exit strategy was from that textile provider. Imagine Wells Fargo is found to have bought adds from Google that was featured on an site for Holocaust denial or ISIS recruitment, really bad stuff. Imagine the reporter asking if Wells Fargo supports ISIS and they would answer "of course not, we have no idea where Google will feature our ads, we only know what target demographic we bought" to which the reporter could reply "so, will you make Google guarantee you won't be funding Islamic extremism? Or will you be moving off of Google soon and start buying ads from local newspapers where you know for a fact they won't publish ISIS recruitment or Holocaust denial pieces?". When it starts sinking in for the Fortune 500s what they're really buying Google and Facebook will find that quality control is a lot more important and expensive than they previously thought.