> I find the danger with ad blockers is they hide the true extent of the tracking from me, because I never see the results. Seeing some relevant ads on the web

> I find the danger with ad blockers is they hide the true extent of the tracking from me, because I never see the results. Seeing some relevant ads on the web is just scratching the surface isn't it? Isn't the true extent – and far more worrying – what we can't immediately see, or know it's because of tracking? http://www.faz.net/aktuell/feuilleton/the-surveillance-paradigm-be-the-friction-our-response-to-the-new-lords-of-the-ring-12241996.html http://www.faz.net/aktuell/feuilleton/the-surveillance-parad... I only discovered her writing last night, but Shoshana Zuboff appears to think it is mass surveillance, that big data has bought in new classes of overloads, technology is an attack on democracy and some uses of it break the fundamentals of trust and contracts etc.