Here's a question, Cambridge Analytica gets 50 million of these highly robust personal data profiles, and that's a "scandal"! But facebook has something on the

Here's a question, Cambridge Analytica gets 50 million of these highly robust personal data profiles, and that's a "scandal"! But facebook has something on the order of a billion of these (even more) highly robust personal data profiles, and that's, not a scandal but a multi-hundred billion dollar corporation? Can it be said the collection of these profiles is a net positive for the world? Or is this mass societal exploitation for private profit? Note this isn't asking about the existence itself of facebook, just the collecting of these profiles, fb could function in some way without collecting these profiles.