I certainly agree. His biggest mistake was not underestimating Apple, or it's potential customers. His biggest mistake was ignoring how terrible every other s

I certainly agree. His biggest mistake was not underestimating Apple, or it's potential customers. His biggest mistake was ignoring how terrible every other smartphone offering to date actually was. Certainly there have been plenty of well built and designed "phones" but the smartphone offerings were and have always been mostly painful experiences for end users. There was always a massive compromise that greatly effected usability. The iPhone chose a different set of compromises and I dare say it was a pretty spot on decision (in retrospect).