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It runs under the wrong assumption when it comes to digital advertising. Advertisers care about engagement. Its not about adding more ads or increasing view
by adrr 9y ago
It runs under the wrong assumption when it comes to digital advertising. Advertisers care about engagement. Its not about adding more ads or increasing view time, its about delivering ads that are more relevant to the user so advertisers pay more.
- hossbeast 9y agoAnd to deliver greater engagement, Facebook must collect and sell more personal data