I think (1) is always the case with a "brilliant" company (whatever that means). Apple got successes because they didn't shun risk. Often they got it right (e.

I think (1) is always the case with a "brilliant" company (whatever that means). Apple got successes because they didn't shun risk. Often they got it right (e.g. the iMac, dropping the floppy, etc...). Others they got it wrong (e.g. the Mac cube, and their adding DVD players instead of CD-RW back when you couldn't have both easily). But if you don't risk you get nowhere. Sony used to take risks... sadly not so much now (apart from the play station, but they got so burnt with the PS3 that I doubt they'll try again). I miss more gutsy companies.