I see where you are going and don't disagree. However, let me throw two things out there: 1) No good sales pitch starts with the price. What benefits you offe

I see where you are going and don't disagree. However, let me throw two things out there: 1) No good sales pitch starts with the price. What benefits you offering that will entice them? 2) You don't need to do everything a larger competitor does to disrupt. You just need to do one area better and have a slice of the audience cares a lot about that thing. What's the thing?