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I wonder how many more would abandon Facebook after seeing the targeting options in the Ads creator.
by firloop 9y ago
I wonder how many more would abandon Facebook after seeing the targeting options in the Ads creator.
- matte_black 9y agoBizarre specific options like “single black female addicted to weed?”
- cmac2992 9y agoAds manager targeting is a funny beast. Even FB doesn't really know the available targeting buckets. A lot of the time, the algorithms just create the targeting buckets.
- williamscales 9y agoI think the fact that these search options used to be available to everyone means that nobody would care. I remember how freaking creepy that was being able to search for people of a specific sexual orientation between certain ages and single in my network. And I still used Facebook.
- cmac2992 9y agoPossible, but much of that info is also surfaced in the "why am I seeing this ad" button. Wait until people find out about the Facebook pixel.
- jzl 9y agoTons of screenshots in the amazing series of articles about that topic from ProPublica. Like this: https://assets.propublica.org/images/articles/_threeTwo2000w/20170914-facebook-jew-haters-inline01-2274.png https://assets.propublica.org/images/articles/_threeTwo2000w... via: https://www.propublica.org/article/facebook-enabled-advertisers-to-reach-jew-haters https://www.propublica.org/article/facebook-enabled-advertis... https://www.propublica.org/article/facebook-advertising-discrimination-housing-race-sex-national-origin https://www.propublica.org/article/facebook-advertising-disc... and many more.