Is there an industry of “black hat PR” people that handle this sort of thing? Would be really interested if there were any autobiographical novels from that sor

Is there an industry of “black hat PR” people that handle this sort of thing? Would be really interested if there were any autobiographical novels from that sort of person, though I suppose, like bank robbers, their success insists they remain unknown. EDIT: Just remembered the movie Wag the Dog the Wikipedia article calls the black hat PR people portrayed therein “spin doctors”. But that seems more like just PR to me, not setting off fire alarms to scare away reporters (though the spin doctors in the movie construct a fake war). https://en.m.wikipedia.org/wiki/Wag_the_Dog https://en.m.wikipedia.org/wiki/Wag_the_Dog