Sorry, I don't see it either. Yes, Facebook makes money off of users data, surprise surprise! People know that much, they aren't stupid and the deal worked just

Sorry, I don't see it either. Yes, Facebook makes money off of users data, surprise surprise! People know that much, they aren't stupid and the deal worked just fine for both sides so far. The current outrage is about user's data getting into the wrong hands, and a rightful outrage it is. However I don't see how fixing that problem would endanger FB's business model. Quite the contrary actually. The Bloomberg argument is artifical and relies on the assumption that people don't want to share any data about themselves at all, which is just plain wrong. They do, as long as they can be reasonably sure that the data is "only" being used for harmless things such as targeted ads.