Facebook is an addiction for several billion humans. It is in itself a quagmire, but is not going to go away any time soon. And the business of making money of

Facebook is an addiction for several billion humans. It is in itself a quagmire, but is not going to go away any time soon. And the business of making money off profiling private behavior online, for commercial or other purposes, is not specifically a Facebook thing, it is ingrained into the backbone of the internet itself. It won't go away any time soon. Facebook will of course be responsive to demands by the joint forces of tax-revenue collecting agencies + old media (who are seeing their business models dissipate into the pockets of Facebook, Google and a few more), and so we'll probably see some adjustments which will try to satisfy them; less tax-havens and a trickle of the revenue stream back to the original news creators. But nothing drastic.