It depends on the scale, really. When you only account for a small % of traffic, your impact to subscription revenue is also small, to the point where they can

It depends on the scale, really. When you only account for a small % of traffic, your impact to subscription revenue is also small, to the point where they can just bucket any cost or revenue loss under the marketing budget. We still integrated with many of them (for years now at this point), with quarterly meetings with their senior management. They limit our integration to some small % of their traffic, undesirable articles, low flight risk users, or low loyalty users. We're letting them control their revenue risks, and they're all just slow, risk-adverse, engineering resource limited, and enjoying the high Trump brought back to the press.