I think it was deliberate, because when they did include advertising in search results, they innovated with text-only ads (and on an unobtrusive part of the pag

I think it was deliberate, because when they did include advertising in search results, they innovated with text-only ads (and on an unobtrusive part of the page). I recall that I grew to appreciate these ads - they were often relevant to what I was doing at that point in time. Much more civilised than the garish GIFs that were the norm at that time.