People outside of the tech world, in general, do not really know what the "targeted" in targeted ads means though. They think advertising, they think ads in the

People outside of the tech world, in general, do not really know what the "targeted" in targeted ads means though. They think advertising, they think ads in the NYT or on TV. People do "know", but unless you really think about it, or understand how it works, its invasiveness can be easily overlooked.