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Mmmmm. Kind of. That insight is pretty accurate, in my experience (I work for PressReader, disclaimer) and what we're building is basically the Spotify for News
by jordanpower 9y ago
Mmmmm. Kind of.
That insight is pretty accurate, in my experience (I work for PressReader, disclaimer) and what we're building is basically the Spotify for News. But for real.
It took some doing, and we definitely had resistance at first, but we have more than 7,000 newspapers and magazines now. And more every week.
Where we've really found success is taking the time to build strong relationships with the publishers. I totally get that they don't want a Spotify-like service to eat at their regular subscribers.
So - part of our benefit to them, is the way we let big brands buy access for their customers. That way, newspapers can reach hotel guests, airline passengers, people like that, that they couldn't before.
Whatever product you build, you have to consider BOTH the reader and the publishers.
- kenhwang 9y agoIt depends on the scale, really. When you only account for a small % of traffic, your impact to subscription revenue is also small, to the point where they can just bucket any cost or revenue loss under the marketing budget. We still integrated with many of them (for years now at this point), with quarterly meetings with their senior management. They limit our integration to some small % of their traffic, undesirable articles, low flight risk users, or low loyalty users. We're letting them control their revenue risks, and they're all just slow, risk-adverse, engineering resource limited, and enjoying the high Trump brought back to the press.