Most of this applied years ago when the API was more open. I built a lot of apps on their platform for big brands. They were all chasing likes and building FB a

Most of this applied years ago when the API was more open. I built a lot of apps on their platform for big brands. They were all chasing likes and building FB apps. Their third party app platform really helped with user growth and engagement over the years but now it's come back to bite them. So it was both a good idea and a bad idea.