Then those voice commands start returning "affiliate" responses. Amazon's got this figured out. Some significant portion of voice commands are: -User sees th

Then those voice commands start returning "affiliate" responses. Amazon's got this figured out. Some significant portion of voice commands are: -User sees they've run out of widgets -User says "Alexa, order some widgets" Having the ability to drive that traffic to one store or another is a big advantage that stores will pay for.